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At the annual conference of the Internatio- nal Ice Cream Consortium (IICC) from 4 to 10 October in Düsseldorf, Rosen Eiskrem received the "Best Business Solution Technical" award which is presented for outstanding solutions in the technical field.

The IICC is an association of 10 privately run ice cream manufacturers from all over the world. This year, as the German co- founder of the IICC which was established in 1986, Rosen hosted the event and met with members from Mexico, New Zealand, Spain, Norway, England, Croatia and Dubai to exchange views and experiences on the latest worldwide trends in the ice cream market. The focus of the event was partly on product innovations in 2009 and new concepts for 2010, as well as the partner-
ship-based exchange of technical know-how in various working groups.
Wild from Heidelberg and WCB from Denmark provided interesting insights into the raw materials markets as well as an overview of new kinds of raw materials and technologies of the future. The highlight of the event was, as every year, the gala evening on the Wednesday, when the coveted trophies for the most innovative product, the best business solution and the best technical solution were presented. Rosen Eiskrem succeeded in convincing the jury with its programme "100% Simple" and won the "Best Business Solution Technical". With "100% Simple" Rosen optimises its business processes in the areas planning, logistics, project management and production.
 
System support is ensured by the SAP system installed in 2008. Company owner Dr. Gotthard Kirchner: "We presented ourselves well. So well that people have been talking about the best conference ever! To everyone who helped to make this conference such a success: THANK YOU!!!"   See you again in Mexico in 2010.